HEADWEAR / DETAIL RICHHEADWEAR / DETAIL RICH
$36Trackside Premium Snapback
A structured premium quality snapback with under-brim artwork, rear detail and an overall powerful look finished from every angle. Perfect for every Lunatic!
Our philosophy
THE APEX MINDSET.
Every turn has an apex. Every life has turning points.
Those moments ask something from you. Read what is coming. Trust your line. Meet it with strength, power and passion. The apex is where hesitation gives way to commitment — where you lean in, drive through and carry momentum into what comes next.
WE DON’T JUST BUILD GEAR. WE BUILD FOR THE MINDSET.
Apex Lunatics creates high-quality gear, protection and performance accessories for people who pursue life to the fullest — on the road, on the track and in life.
OWN THE APEX.
PREMIUM QUALITYHigh-quality materials.
Built to perform.
Built to perform.
RIDER FOCUSEDDesigned around the rider.
Built with purpose.
Built with purpose.
LIMITED DROPSExclusive releases.
Never mass produced.
Never mass produced.
BUILT FOR THE APEXRoad. Track. Life.
Own what comes next.
Own what comes next.
Launch collection / Road + track
GEAR FOR LUNATICS.
Premium headwear, heavyweight apparel, rider gear and high quality parts built to sharpen the road and track experience. And carry the Apex mindset from the street to the paddock.
HEADWEAR / DETAIL RICH
RIDER GEAR / STATEMENT LEATHERRIDER GEAR / STATEMENT LEATHER
$349Own The Apex Leather Jacket
The "Own The Apex" Leather Jacket is designed to be unmistakable, while providing Lunatic riders with the utmost in high quality and protection.
APPAREL / HEAVYWEIGHTAPPAREL / HEAVYWEIGHT
$42Own The Apex Heavyweight Tee
Premium weight, crisp graphics with real visual impact. The Apex Tee is a clean everyday piece that still feels unmistakably Apex. We might leave the track, but the Lunatic is who we are!
RIDER GEAR / GRIP + CONTROLRIDER GEAR / GRIP + CONTROL
$89Apex Attack Riding Gloves
Race-inspired glove styling with top quality protective detailing and comfort. These gloves are perfect for the Lunatic who wants to dominate while they confidently rip on their ride.
DROP 001 / PADDOCK BORNDROP 001 / PADDOCK BORN
$32Pit Logo Tee
A representation of the Apex Lunatic lifestyle; high quality, strong, everyday hit for people who live life to the fullest, on and off the track!
HEAVYWEIGHT / NO LIFTHEAVYWEIGHT / NO LIFT
$64Full Send Hoodie
This heavyweight, top quality sweatshirt is made for chill late nights, cool starts and moments when the road asks you to dig deeper.
HARD PARTS / BAR PROTECTIONHARD PARTS / BAR PROTECTION
$59Apex Attack Bar-End Sliders
Machined to the highest standards, bar-end protection with aggressive Apex Lunatics styling to enhance the look of any bike, while providing the protection you need. Clean detailing and a premium finish that gives the cockpit a race-bred edge.
HARD PARTS / FRAME PROTECTIONHARD PARTS / FRAME PROTECTION
$89Apex Core Frame Sliders
Low-profile frame sliders designed to protect the bike without dulling the look — sharp, branded and built to belong on a serious street or track machine.
ACCESSORIES / TANK + WHEEL DETAILACCESSORIES / TANK + WHEEL DETAIL
$64Lunatic Tank Pad + Rim Stripe Kit
A statement accessory kit with signature face artwork, protective tank grip coverage and matching rim stripes to carry the Apex Lunatics identity across the whole bike.
Apex experiences
EVERY TURN HAS AN APEX.
EVERY LIFE HAS TURNING POINTS.
On a motorcycle, the apex is the decisive point in a turn. Everything you did before it sets you up; how you commit through it shapes the exit. Life has the same moments — goals, setbacks, opportunities, the turns. The decisions you make in the approach and your presence in the critical moment shape the line in front of you.
We exist for people who refuse to coast through those moments.
Apex Experiences bring everything together. Empowering you with skills to dominate the Apex... while on your motorcycle or life! Let's go!
01Read the turnTechnique, awareness and control.
02Commit with powerConfidence built through repetition.
03Carry momentumTake the mindset beyond the track.
From the pits
THE BRAND IN REAL LIFE.
The philosophy in motion — hard turns, late nights, builds, road runs, track days and the people who refuse to coast through life. These are the moments where preparation meets passion and commitment takes over.
ROAD / TRACK / BUILDS / EVENTS / CULTUREEnter From the Pits ↗
No spectators
JOIN THE LUNATICS.
First access to drops, rides, track experiences, events and films. Join the people who believe life is meant to be met with passion, strength and enough lunacy to lean in when the road turns.
